What is SEO and how does it work?

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Have you ever thought about how many people are currently searching for your service or product on the Internet and can't find you?
Clients come to our SEO agency with the same need: to be visible, they need to be found.

Every brand must be present in digital, having a website is a fundamental necessity, a company without a web presence is doomed to be overtaken by its competition. And being well positioned in search engines has become equally important .

This is where an SEO agency becomes a fundamental ally for your business. For this reason, in this article we want to share with you what SEO is , how it works and why you need it.

Today we have different techniques to help brands achieve their goals. Within a digital strategy we consider many factors, which makes it necessary to live in constant experimentation, and many times we decide to leave actions that are not relevant in the campaigns, however there is something that we cannot miss, it is SEO.

seo-agency-in-bogota
SEO Agency in Bogota
What does SEO (Search Engine Optimization) mean?
When search engines emerged, the need for people to start appearing in them was also created. When people realized the importance of appearing in the first results of Google or Yahoo, which were created in the 90s, and taking into account the importance of generating traffic to their websites, administrators or website owners saw the need to start working to reach the top spots.

SEO Agency / Website positioning
You can appear in the top spots by investing in paid ads, but SEO focuses on organic results, which appear thanks to the work you do on your website and your content strategy. This requires a great deal of technique, creativity, and in some cases a lot of patience.

SEO is one of the areas of digital marketing that is evolving the most luxembourg whatsapp data that generates the most interest for many brands. Based on experience, we could say that it is one of the most important and effective sources of traffic and leads, because users already understand that a company that appears in the first places has greater recognition, generating greater trust and credibility.

We can say that the two main factors by which search engines classify web pages are authority and relevance , let's briefly explain what they consist of:

Authority is related to popularity, that is, how many visits the page has, how many its content is shared and recommended by its users. In this part, design, content and user experience play a determining role.

Relevance is the relationship that the web page has with the keyword that the user is searching for. Search engines rely on many factors within the website to determine its relevance to the search term. This is where the technical part of SEO begins to work more strongly.

On-Site SEO and Off-site SEO:
On-Site SEO:
On-Site is focused on the work that must be done on the website so that it is better optimized so that search engines identify it and understand what its content is about. Here, aspects such as user experience, loading time, code optimization, URLs, and keywords are worked on.

Off-Site SEO:
This part of SEO consists of factors external to the website. In this area, we work on the quantity and quality of the links that are directed to the website we want to position. Here, the work we do on social networks, on other websites that are related to our theme and the authority of our brand is valued.

Black Hat SEO
Search engines have defined a series of recommendations for the positioning of web pages, it is important to follow them, because if we ignore them we can incur in some errors that can even cause penalties and make us lose the positioning achieved. There are other SEO techniques that help but they go against the recommendations and these are called Black Hat SEO.
As we said, Black Hat is the attempt to position web pages with unethical techniques, Black Hat SEO can help position pages in a shorter period of time, but they are dangerous techniques that if detected by search engines can be penalized. In addition to not adding value to the strategy.

White Hat SEO
And there is also the , which as you will understand is the good side of SEO, here the correct actions are classified, those that comply with the recommendations or guidelines of the search engines. The vast majority of them are focused on having the user as the main thing, in generating value for them through techniques and content that help them improve their browsing experience.

As you can see, SEO is a very broad area, in this strategy we must consider many aspects, that is why expert SEO agencies work daily on optimizing web pages, creating valuable content, generating links to web pages through different media such as social networks, email marketing, conversion funnels, since one of the aspects that search engines value is quality traffic, an SEO agency focuses on the words to position and begins to generate actions, to measure and follow the process of permanent improvement.

Finally, we want to share some tips on how search engines work, so that you keep them in mind when you start implementing your SEO strategy.
Check that your website's loading time is optimal
Search engines are attracted to new sites or updated content, so keep your page updated regularly.
Create quality content, articles, images, videos, nowadays user-focused content adds a lot to improve your SEO positioning on Google
Create links on sites with good authority and topics related to yours.
Use your social networks to generate links to your website.
These are among the basic aspects. If you want SEO advice for your website or online store , do not hesitate to contact us. We are an SEO agency with experts in the field, and we can help you position your website effectively.

Remember that it is very important that your users find you in the first places, it is the best way to generate trust and credibility, and the best way to have a new client.

What is an SEO agency?
Asisomos: your SEO agency in Bogotá and the rest of Colombia
Asisomos: your SEO agency in Bogotá and the rest of Colombia
The term SEO agency has recently been imposed in the digital marketing industry, the so-called digital agencies provide web positioning services, for this reason, people looking for our web positioning service began to search on Google with the term or keyword "SEO agency". SEO Agency In Colombia or SEO Agency in Bogota are terms with a high average of searches, for this reason digital agencies have begun to include them in our positioning strategy.