How to build an SEO strategy

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To get your website or blog to rank highly in search engines , it must not only be online, but also build a search engine optimization (SEO) strategy . This way, you can make your site stand out from all the competition.

At first glance, it may seem like a difficult task to achieve, but it is not. By building an SEO strategy, you will ensure that the most important content or keywords on your website connect with those people who are looking for products or services similar to those you offer.

SEO strategy, in addition to giving your company greater visibility on the Internet, will help you have more clients, leads and income for your business. Learn the steps you should follow to build the right strategy.

Steps to build an SEO strategy
When building a strategy, you must take into account market analysis, competition assessment to identify opportunities, and content organization using the appropriate methodology. Below, we detail step by step how to build an SEO strategy that will help you achieve good positioning in search engines.

1. Define the objectives and Key Performance Indicators (KPl's)
Before starting to build an SEO strategy, it is necessary to japan whatsapp data establish the general and specific objectives that you want to achieve. They must be real and clear, otherwise you will not get a measurable ROI. We recommend that the goals associate the results of the strategy with high-level metrics, such as income.

The objective identification stage should be carried out in collaboration with the client. With their information, you can find out the reasons why the website or blog does not have a good position or has adequate traffic or conversion. This data is key to setting goals.

Some of the KPIs you can use to know if you are on track to achieve your goals or not are: organic traffic, bounce rate per keyword, average visit per keyword, number of indexed URLs, conversion time, LEDs generated in forms, among others.

2. Analyze the competition
Check what appears in the search engine when you enter the keywords for your project, this way you will be able to know who your direct competition is. Those who are in the first positions can be called direct competitors.

Once you know who they are, you can evaluate the techniques they are using to make themselves known. In addition, you can study their strengths, weaknesses, opportunities and threats in relation to the quality they offer, price and other characteristics.

You also have to take into account real competition, which are those companies that offer similar products or services, regardless of cost.

With this information you will be able to compare your techniques with those of your competitors and understand why you are not able to position yourself. It will also help you adopt the most appropriate methods.

3. Study the right keywords
After identifying the problem in comparison to the techniques used by the competition, it is necessary to do a keyword study. This is a fundamental part of building a concise SEO strategy. The idea is to create content that your target customers are looking for or are interested in.

You can measure keywords by the number of searches they have per month, their estimated CPC, and the trend. This way you have the possibility of covering topics in depth without reducing their value, which would bring more traffic to the blog or website and a higher conversion rate.

4. User search intent
An important aspect when building an SEO strategy is that when defining your keywords, they are associated with the search intent. To verify this, you only need to access the search engine and enter your keyword.

The results will allow you to know if the user is looking for information about a particular brand, looking for listings and tutorials, or simply wants to buy. Associating your blog or website with the user's search intent will be essential for a successful SEO strategy.

We recommend using persuasive and compelling language to differentiate yourself in search results. This way, you can increase the traffic of people who click on your page in the search engine, even if you are not on the first page of Google.

5. Keep the conversion funnel in mind
When building an SEO strategy, it is important to consider the conversion funnel. It evaluates the needs of customers until conversion is achieved.

6. Capitalize on your strengths
Create more content in the sections that have more traffic or higher rankings and where Google recognizes your brand. In the other categories, it is necessary to strengthen the text by complementing it with quality material that meets the reader's expectations.

7. Technically sound pages
Beyond using the right keywords to build an SEO strategy, you should also evaluate the technical conditions of the website. They need to be optimized so that they are taken into account by search engines.

Broken links, increased loading times, or other technical issues interfere with search engine crawling and user experience. We also recommend using your own links on your blog or website that are compatible with different devices.

8. Measure the SEO strategy built
After implementing the SEO strategy, it is necessary to measure how effective it was in terms of positioning, traffic, new and recurring users, among others.

An important aspect to keep in mind is that these SEO strategies are dynamic, therefore, they require continuous analysis and adjustment.