Social media content (with examples and tips)

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Different types of content are published on social media, which adapt to the tastes and interests of users. These platforms have currently become one of the main means of capturing the attention of large audiences.

One of the most used marketing strategies is to create useful and valuable content for your target audience on social media. Depending on the type of post you make, you will get a better reach to capture the attention of consumers and keep them engaged.

Another benefit of social media content is that it increases network traffic, helps capture leads and data registration, increases your brand presence and allows you to create business opportunities.

Learn more about the social media content you can use with their respective examples.

Types of social media content. Examples and some tips
The types of content published on social media vary israel whatsapp data depending on the type of information you want to convey. It can be advertising, informational, educational, awareness-raising, entertainment, current affairs, and third-party content.

Advertising content
Advertising publications inform about a company's commercial offerings, highlighting all the products or services they currently have.

Many times when checking social media, this type of content appears without us looking for it or following those brands. You can even see a label at the top that says “advertising.”

Digital platforms display advertising content that may be of interest to us based on our habits or what we have previously searched for.

For example, when you see a post on Instagram from a department store or from the plans offered by a telecommunications company. These companies seek to attract followers and potential customers by presenting the benefits offered by their products or services.

When creating this type of content you should keep the following tips in mind:

Provide useful and truthful information to the user. Keep the message concise.
The brand identity should stand out in the content.
Use an image, eye-catching text or video.
Distribute content taking into account data analytics.
Informative content
This type of content is intended to inform the target user about a topic of interest. For example: a news item on Twitter related to the economy. With this communication strategy, the public will be hooked just by reading the headline and will be led to click to read the post on a website.

One of the tips to keep in mind when creating informative content is to include numbers, statistics and official data so that the public better understands the problem. It is also important to include the sources where the information was extracted, as well as attractive images and videos.

Educational content
Through educational content, detailed information with a high impact is shared with the audience. The publication must follow the interests and objectives of the brand. Historical facts can be addressed, as well as scientific, cultural or artistic topics that are of interest to the market niche.

For example, the publications made by the Museo Nacional del Prado which are related to the objectives and values ​​of the institution.

To create this type of content, it is necessary to design it with the audience you want to reach in mind. The information published must be real and must include photographs, maps or videos that help reinforce knowledge. Although there is no limit on the number of words, it is recommended that it be brief and concise.

Awareness content
This type of content uses emotional or psychological persuasion to convince users to buy a product. It influences consumers to feel the need to buy what you offer.

For example, companies that publish awareness-raising posts on their social media about a problem that, for many, has nothing to do with the market they work in. People, seeing their struggle to find a solution to this problem, choose to buy the products or services they offer.

To create awareness content you should keep in mind the following tips:

The message must be emotional, expressing feelings to the reader.
The cause you support must be related to your brand's values ​​and identity.
Use simple language.
Include data that supports the problem.
Entertainment content
One of the types of content known to generate interest in a brand is entertainment. Attracting the reader with text or images that make them laugh and keep them engaged is an excellent strategy to capture attention in the brand.

For example, Ronda magazine's Instagram posts, which feature content about the most influential personalities in royalty, Spanish society and the world of entertainment.

When creating entertaining content, it is important to take into account the interests of the client as well as consumer trends. You should post current topics in simple language. You can also use humor.

To create your digital marketing strategy, it is important to recognize the types of valuable content for social networks that you can share in order to highlight your brand in the different digital media, increase traffic on the network and obtain other benefits.