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Missing data: To be GDPR compliant, you need to ask for permission.d, you might not get a complete picture of your data. Inaccurate data: Despite what many marketers think, Google Analytics doesn't track everything on your site. Many of the numbers it provides could be approximations, which isn’t ideal if you’re basing crucial business decisions on this data.


Freemium model: While GA4 is free to users, it is not designed canada whatsapp listwith enterprises in mind. Good Analytics 360 offers enhanced features, including stronger data processing, more integration options, and dedicated support. Google Analytics pricing is not readily available, and you will need to contact a sales representative to find out how much a subscription will set you back.


Finally, Google Analytics doesn't tell you who visits your site or what pages they view in succession (which Leadfeeder does, by the way). Is Google Analytics GDPR compliant? Here's the thing—despite being the OG of analytics, Google Analytics is NOT GDPR compliant out of the box. Louder for the people in the back! This means you could be running afoul of international regulations and not even know it when using GA4.