The article answers the questions:
What is the difference between a marketing agency and an interactive agency?
Which agency should I entrust with the positioning of my website or online store?
Which agency will best take care of the appropriate image of the brand, its products and services?
Contents:
Why should we choose the right agency at the very beginning?
What is an SEO agency responsible for?
What does a marketing agency offer?
What characterizes an interactive agency?
Why should we choose the right agency at the very beginning?
If we want to outsource the promotion of our brand, it is definitely worth considering choosing a specific type of agency. We are often unaware of the differences between them. However, the right choice can contribute to better implementation of our business goal. Although in many cases we can outsource a specific activity to each of these agencies, e.g. content marketing or creating a website, each agency has its own individual profile and specializes in a slightly different range of activities.
If we choose a given agency correctly, the service will be performed at the highest possible level. Each agency also has the greatest possibilities and potential to operate in a limited, specific scope. Therefore, when ordering website positioning , it is worth doing it in an SEO agency that mainly deals with this activity, and not in a marketing agency , which often offers it as an additional and perhaps in a less extensive version. The choice itself is not difficult and a short analysis of our needs is enough.
Customer needs analysis
Analyzing the needs of a brand and establishing its business goal is the success of every promotional campaign
When you also have several tasks to order, it is often worth choosing a given agency that will best suit a given main task and also order additional tasks from this agency. If we order all activities comprehensively, it is quite possible that we will save part of our marketing budget in the company. Ordering all services from one agency will often be cheaper than ordering individual services from several different ones.
If only one agency is responsible for promoting our brand , all activities will be better correlated, e.g. positioning of the online store and running our fanpage on a social networking site (e.g. Facebook) with the consideration of acquiring traffic to our website .
What is an SEO agency responsible for?
An SEO agency is the first major type of agency on the market. These are companies that deal with positioning websites and online stores and provide various services related to this element. Basic services include several types of work.