Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What is website and online store positioning?
What is positioning and is it worth positioning?
Is SEO expensive and are the results guaranteed?
Is positioning a service that you can perform yourself?
Sit back and relax as we begin our SEO Podcast!
Almost everyone who has their own website or online store on which they base their business should realize that its creation alone is not enough to achieve success on the Internet. A freshly created online store stocked with many products is unfortunately only the beginning of the journey in the e-commerce industry. Sooner or later you will realize that your business category has smaller or larger competition on the Internet, which has been gaining traffic from Google search results (i.e. SERPs) for some time now, and also occupies positions in the TOP 1 to TOP 10 range for keywords related to the services or products that your company offers. And here, SEO activities come to the rescue, which can have a significant impact on the further development of your company on the Internet, such as a positioning service, which can provide your website with an increase in the number of visits from search engines, who should then become your regular customers. But let's start from the beginning.
What is positioning?
Website positioning is the process of building the visibility of websites in the organic results of the Google search engine - over time - for an increasing number of keywords. This service is mainly divided into two parts. The first of them are "on-site" activities - i.e. activities performed directly on the website that you intend to position. These include, for example, an SEO audit, SEO optimization, content expansion, or implementation of structured data tags, which make it easier for robots indexing your website to understand the published content. The second integral part of positioning is "off-site" activities, which are performed outside the optimized website. And here, positioning links (so-called backlinks) are mainly acquired, and the strategy for acquiring them is called "link building", i.e. the service of building a link profile for the positioned domain. In the case of "off-site" activities, it is also worth mentioning the construction and optimization of a business card in Google Maps or a YouTube channel. Both services will support the positioning of your website and will additionally acquire new customers for your company. Remember that maps appear above organic search results, and YouTube is the second most popular search engine in the world after Google.