Although it may sound strange

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What information do you need to make the meeting a success? When you start to consider the need to do marketing for your company, it is not uncommon to not know where to start, and where to begin looking for an agency or consultancy to help us in this task. What information will I be asked for? How much will I be charged? With this post, based on my years of experience working on digital transformation and digital marketing projects, I am going to give you the necessary guidelines to know what you need to know before contacting an agency, so you can have fully productive meetings.


Let's get down to business; The first thing you need to be acres database clear about when you start doing marketing is 3 things (4 with the bonus I include at the end). With these 3 things, you can start looking for an agency that meets your needs. In the end, it's all business information, which you shouldn't have any problems sharing with an agency that you want to give you a good service. And if you have any reservations, you can always ask to sign an NDA, if they don't offer it to you first. The 3 factors to take into account are the following; 1 Who is your target audience?, there are not many companies that really know who their target audience is, and that leaves them very confused.


Knowing who your product or service is aimed at, and what their tastes usually are, will allow you to identify their main problems, their main places to find them and define which channels may be best for impacting them with a message or promotion. Yes, in the end, there are many heterogeneous types of people in the world, and it is difficult to choose just 1. The secret is, if you want, don't do it, take several typical clients. They will probably have common points and/or common places where they look for information, or you can come up with ideas for campaigns to launch them.