As with any investment, when we allocate our budget to a specific activity, we need to know the effectiveness of the product or service, its cost-benefit, and whether it achieves the expected objective.
When we talk about advertising campaigns, it is no different. Especially when the chosen medium is radio, which is the preferred channel for around 80% of the population . In other words, in theory, an excellent vehicle for advertising.
However, like any other business sector, in the advertising sector qatar email list it is vitally important to closely monitor the investment made in the campaign. Knowing whether the ads were broadcast at the agreed times and days or on the chosen programs.
Media Checking
What is media checking?
This assessment, called media checking, ensures control over campaign broadcasts , checking the number of publications in certain media, as well as the time and schedule of exposure. It is a report issued by a company with the technical and technological capacity to monitor broadcasts.
For this evaluation, data is fundamental, and properly processed data provides extremely important strategic information, which allows the client and their agency to evaluate the quality and effectiveness of an entire advertising campaign, as well as the return on investment made.
To provide consistent data for analyzing the results of advertising campaigns, a large number of radio advertisers are using Audiency solutions. The company securely monitors the entire execution of your campaign, capturing a large volume of data and providing customizable reports via login and password.
In just a few steps, in a simple and intuitive way, subscribers can see and monitor the performance of their ads by broadcasters, times and schedules, the distribution of spots, and measure all campaign broadcasts, all in real time, with the instant generation of all types of reports.
Why is media checking important?
Having real-time visibility and being able to print reports that provide assurance that you have actually used public funds appropriately, for example, are two reasons enough to prove the importance of media checking. However, the benefits involve many other factors.