Duties of the Commercial Director

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The commercial director is one of the top-level managers. He is responsible for building processes aimed at ensuring stable income for the organization.

An analysis of vacancies published in the public domain allows us to identify the most common requirements for the position of commercial director. Based on the opinion of the majority of employers, the following list of the main functions of such a specialist can be formed:

Creating enterprise development strategies . This task includes research into market trends, competitors, and analysis of data on the economic activities of the organization.

Monitoring the company's current operations . This function allows you to identify potential problems and risks that will negatively affect the company's income.

Budgeting . The commercial bahamas email list director controls financial receipts and expenses, assessing the appropriateness of expenses.

Monitoring financial indicators and making management decisions at the top management level.

Planning of production and economic activities of the company.

Building a sales system and marketing policy.

In many companies, the position in question is equivalent to the functions of the CEO. Often, he is the second person in the organization. A manager in such a position acts as a deputy CEO, who can perform his functions during the absence of the first manager.

It is also important to consider the specifics of the company's activities. Employers often require applicants for the vacancy of commercial director to have at least some experience in sales, IT or other areas.

The job description of a commercial director in large organizations, as a rule, includes a wide list of duties that takes up several pages. However, it is possible to identify a certain set of key functions performed by such top managers on a permanent basis:

Conducting negotiations with suppliers, future partners, customers and competing firms.

Formation, adjustment and control of implementation of short-term strategies.

Increasing the number of sales channels.

Supervision of the marketing department and sales managers.

Budgeting.

Analysis of methods for reducing costs and increasing enterprise income.

Market development trends and changes in the business sphere contribute to a clearer distinction between individual areas of enterprise activity: advertising, logistics, promotion, sales, etc. In turn, this leads to a revision and adjustment of the functions of the commercial director.

Duties of the Commercial Director

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The set of necessary competencies for the position in question depends on the industry the organization operates in. For example, a commercial director must have:

knowledge of requirements for acceptance, storage and certification of products;

understanding the structure of supply/demand for core products, the characteristics of the consumer market and the competitive situation;

skills in applying research methods and making forecasts, including factor methodology, SWOT, marginal approach, etc.;

knowledge of the specifics of organizing product sales.

Thus, the requirements for a candidate for the position of commercial director of an enterprise operating in the construction sector include knowledge of: