Sales models by participant type

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In a commercial environment, three types of actors enter into relationships:

Buyer (consumer, designated by the letter C). This category includes ordinary consumers (individuals).

Business structure (business, designated B). Organizations (legal entities).

Government (designated G). This group considers various government bodies.

These market participants can communicate using three main interaction models:

B2C (business-to-consumer). This is the sale of products to ordinary consumers.

B2B (business-to-business). Trade between enterprises.

B2G (business-to-government). Execution of a government order by a commercial company.

The two in the middle of the russia email list abbreviations replaces the similar-sounding word to (for) and serves to indicate the interaction between participants in the business process.

The first letter always indicates the seller, and the second the buyer. In this case, it does not matter what is the object of the transaction - a product or a service. What is more important are the roles that the participants play in the market and the nature of their relations.

There are also other sales models in the business environment: G2C, C2C, G2G, etc.

B2C
In this model, retail sales account for a large share, since the product is sold directly to ordinary consumers.

A classic example of B2C is the well-known company Adidas. Any individual can purchase products of this company in supermarkets and online stores.

Ordinary consumers participate in this model almost daily, making various purchases, ordering food delivery, taking clothes to dry cleaners, visiting fitness centers, etc. All of these actions are a form of providing a product, including services, from commercial entities to individuals.

B2C

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Specifics of the B2C sales model:

High level of competition . There are many companies operating on this system in the market. In order to gain an advantage, you need to invest heavily in marketing.

Needs analysis . Also a characteristic feature of this model. Companies actively study the characteristics of the target audience, which is, in fact, the last link in the product distribution chain. Ordinary buyers (individuals) are the most massive segment of the target audience. Knowledge of their preferences, solvency, and typical behavioral reactions helps to significantly increase sales volumes.

Increased attention to the quality of service . You can stand out from your competitors not only with successful advertising campaigns, but also with the level of service. For example, building a customer base is possible through a convenient website or mobile application, friendly and responsive staff also increases lead generation. There are many ways to attract and retain customers: a flexible system of discounts and bonuses, after-sales service, etc.

Taking into account consumer psychology . Ordinary people can experience quite strong feelings when making a purchase. Therefore, it is important to create a favorable atmosphere conducive to the emergence of positive emotions. This will create an additional stimulating effect to conclude a deal. Advertising should be colorful, managers trained in the correct methods of communication with the buyer. A cozy atmosphere in stores also contributes to an increase in the number of paid orders.

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