We celebrated our anniversary with exciting lectures and a wonderful atmosphere
Last Friday we celebrated our 20th anniversary in glorious sunshine. Of course, we could do this in a small group with all employees, but we at AGNITAS wanted to share our joy with everyone who contributed to this success. As a veteran in the German email market, we can proudly say: "Hey, we're here to stay and we've been here for a long time." With a successful presentation program, numerous new contacts and an exclusive environment, we also wanted to thank customers and partners for their loyalty and support.
view over Munich
A day full of highlights
The day started off excellently - we had perfect usa number dataset weather with an excellent view of the Alps. Everyone present was in a great mood even before things really got started. Of course, we didn't just enjoy the beautiful weather that day, but also devoted ourselves entirely to our topic - email marketing. Of course, we from AGNITAS were not alone in Upside East. Numerous email marketing experts, customers and partners were there too. An exciting and stimulating day was guaranteed.
Exciting lectures with email marketing experts and users
After a quick snack in the early afternoon, we were able to start our day's program with the first presentations. Our first speaker was Marc Mann from the Munich-based energy supplier E.ON Energie Deutschland. In his presentation "Dialogue instead of monologue - legally compliant cross-channel marketing with SMS", he showed the development of communication, but also explained how sales benefit from flexible dialogue marketing across different channels. With Nicole Schindler from Stratenic, the second presentation "Understanding prospective customers - winning customers; user-specific onboarding with automated campaigns" went into the depths of email marketing and how it can be used to win leads and retain customers. A presentation that left no questions unanswered.
Our next speaker, Marco De Lucia from Optimal Systems, had clearly focused on marketing automation in his presentation "Creating relevance with automation - how to create a worthwhile user experience with engagement". In line with this, he also gave examples of automated email campaigns and showed how to correctly identify your target group. Alexander Schäfer from Paragon continued with the topic of automation with "Digitization... and the customer joins in! The right automation of customer communication". But this was not just about classic email campaigns, but also about how to increase attention with print products.