Industry searches on Google

[rochon.a1.119]

Using SEMrush's Keyword Magic Tool , we can see that users search for information about wine in many ways, both with informational and transactional keywords:

Generic searches such as “wine”, “wines”
How many backlinks do I need to rank for - KMT Generic Searches

Searches for what could be a first level of product segmentation such as “red wine” or “white wine”
How many backlinks do I need to rank for - KMT Targeted Searches

Wine characteristics, such as “fruity” or “sweet”
Wines from a specific shandong mobile database designation of origin
How many backlinks do I need to rank - KMT origin designation searches

From specific wineries
How many backlinks do I need to rank - KMT Specific Winery Searches

Of specific wines, with a relatively high level/month
How many backlinks do I need to rank - Specific wine searches KMT

Searches that a priori could have a more transactional intention
How many backlinks do I need to rank for - KMT Transactional Searches

As we can see from this data, despite having a low per capita consumption, searches related to wine are high.