Help, my mailing list is shrinking!
The most important measures to ensure that your newsletters arrive
E-mail is an important communication channel in marketing. Unfortunately, however, the wrong priorities are often set in e-mail marketing: A lot of effort is invested in the design of the e-mails, a lot of effort in their content and then some effort in targeting, but not too much (according to the motto "e-mail is so cheap, let's write to the entire mailing list"). However, even less effort is often put into e-mail delivery, although all the effort is in vain if an e-mail does not reach the recipient at all.
In contrast, the effort required to reliably deliver each israel number dataset individual email to the recipient in commercial mailings is becoming ever greater, and the proportion of emails that are successfully delivered is steadily decreasing if you don't take great care of it . This applies to manual mass mailings from an email program, as well as to the use of purchased mailing software or CRM tools that also send emails.
problems from practice
From December 15 to 16, 2020, Gmail had a bug that caused many incoming emails to be rejected with a hard bounce. This means that the sender was told that the email addresses addressed did not exist.
Senders who dutifully removed these addresses from their mailing list have lost the recipient and their consent forever.
On January 31, 2021, the RBL service provider Spamcop lost its domain for one day due to an administrative error. Mailbox providers who use this real-time blacklist received an error message when querying whether a mail server was on the blacklist and sometimes interpreted this behavior as a hit.
This meant that all emails from this mail server were classified as spam and their delivery was possibly rejected by the mailbox provider.
These are just two prominent examples from the time when the white paper accompanying the article was written and which were reported in the press. In fact, such mishaps happen on a smaller scale almost every day and result in legitimate emails not being delivered. Or even worse, email addresses being deactivated as supposed hard bounces. When you consider how much effort a sender puts into obtaining GDPR-compliant consent, it becomes clear that considerable value is being lost here!
A certain amount of wastage may be acceptable for mass advertising emails, because “the quantity is what counts”. But things are different for transactional emails such as order confirmations or reminders. A failed email delivery may then have to be sent by letter, which drives up costs enormously. Equally unacceptable are undelivered emails for newsletters for which the recipient pays and which cost between €5 (daily newspapers) and over €100 (stock exchange services) per month.
For this reason, we have put together a white paper that presents the 12 most important packages of measures that you should take. The white paper also tells you how to approach the individual measures and what impact they have on your delivery.
Whitepaper Email Delivery
Free whitepaper:
Help, my mailing list is shrinking!
12 steps for successful email delivery
Are you already taking care of bounce management, soft bounce scoring, list unsubscribe headers or feedback loops? Do you know what the abbreviations SPF, DKIM, DMARC and BIMI mean and why this is important for the delivery of your emails? Our current white paper explains all of this in detail.
These measures will help you ensure that your carefully created newsletters and campaigns actually reach your recipients.