Adidas
of The Sandbox , but also launched an NFT collection in collaboration with Punks Comics , Gmoney, and Bored Ape Yacht Club . This NFT release instantly gained traction as it attracted attention from various communities. The connection with Bored Apes in particular brought a lot of attention to Adidas’ efforts. However, the launch of Originals: Into the Metaverse was not without some controversy, as only 10,000 of the 30,000 NFTs were sold to the general public.
Louis Vuitton
For its 200th anniversary, fashion house Louis Vuitton did something poland number data extraordinary. They released Louis The Game, a puzzle-adventure game where players could collect NFTs. It marked the company’s first serious foray into the metaverse. In the game, you play as Vivienne, who must travel through six colorful locations to find all 200 collectible candles. You can still find the game on the Google Play Store and the Apple App Store.
Burberry
Announced at E3 2021, Burberry has partnered with Mythical Games to bring branded NFTs to the game Blankos Block Party. The various NFTs sold out in no time as gamers scrambled to get their hands on the exclusive and limited-edition assets. The Burberry armbands were priced at $25, while the Burberry in-game character Sharky B was priced at $300. There’s some buzz surrounding these NFTs, as the Sharky B character is now selling for at least $700 on the secondary market.
Domino's
Of course, it wasn’t Domino’s itself that took the leap into the metaverse, but rather the enthusiastic developers who allowed US citizens to order pizza. The entire ordering process originated in the virtual world of Decentraland. This shows that brands and services will also find their way into the metaverse, even without any effort on the part of said brands themselves. It also shows that businesses in the metaverse can complement businesses in the real world.
Sotheby's
2021 will go down in history as the year NFT art entered the mainstream. Auction house Sotheby's played a crucial role in this. They even opened a virtual gallery modeled after their London gallery at Decentraland. The virtual gallery was not opened for no reason, as Sotheby's held its Natively Digital auction in June 2021. Here, they auctioned off a work by Robert Alice, while a variety of NFT works from renowned NFT artists were on display.
The Walking Dead AMC
AMC's The Walking Dead is much more than a series, as it has spawned sequels and spin-offs, all sorts of merchandise, and now a game for money. The Walking Dead Empires will plug into the Gala Games ecosystem, allowing gamers to own land, earn and find assets, trade with other players, and more. Of course, there's nothing new about seeing games based on The Walking Dead, but this is the first time that players can own a part of the game world. Additionally, owning land can generate passive income, while survivors in the game world can earn money from trading. This is a big brand moving into a game for money. Comic book company Skybound is also taking The Walking Dead into the metaverse, thanks to The Sandbox.