The impact of a viral article on rankings

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However, as mentioned above, while many rightly conclude that social media does not directly affect SEO, it does correlate with the elements that influence rankings. Let’s consider the correlation between SEO and social media marketing.

How do social media connect to SEO? An example
Even though social media is not a ranking factor, it does have a relationship with search engine optimization. In the previous section I explained how social media and SEO correlate, through social signals.

These signals strengthen the factors that Google considers when ranking a website. You can accumulate these signals in bulk by sharing content on different social networks. The more useful content you share on social networks, the more likely your audience is to share it with their friends and followers.

As you continue to share, people can link to your articles. Collectively, the find your mobile database shared material can increase your blog content's visibility and SEO rankings. Google values ​​quality links and considers them as part of the ranking factors.

Matt Woodward published an article that went viral on social media . This is the result of the post that went viral on Facebook:

Users shared the content more than 31,500 times.

It generated more than 68,000 likes, and

Around 34,280 comments.

Image from article that went viral
Source image via Matthew Woodward

As a result, the article rose to #1 on Google for several keywords. And, the post reached #1 for keywords like “unhealthy foods.” All thanks to thousands of shares on social media.