Europe, Asia and Africa have incredibly diverse populations, with unique histories, cultural beliefs, languages, behaviours and aspirations. An advertising campaign designed for the British, for example, will not resonate with the French, the Greeks or the Russians.
If you take the above into account, as part of a calculated and considered approach , then it is essential to opportunity assessment for a particular country.
And then a question arises: how to choose a target country for international expansion? That's where strategic and meticulous market research comes into play .
Step 2. Analyze your data to understand consumer behavior and sales funnel activity
Start by carefully analyzing your internal data to find out whether or 1000 mobile database not it could impact your company's foray into a new market.
Are you noticing an increase in leads from a particular market , despite not investing much there?
Do you see a shorter sales cycle or higher profit rate in some countries?
Is the average purchase price higher in a given market?
You may also want to check out an analytics platform for geographic data.
Most platforms track traffic distribution by location so you can see where it originates, what happens to that traffic, and how well it converts.
A large amount of traffic coming from a country, along with encouraging engagement metrics and a high conversion rate, can indicate a completely accessible scenario for the expansion of your business.