How to deliver unique experiences at mass scale

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In the context of a VUCA world like the one we live in, with uncertainties, volatility, complexity and ambiguity present in the job market, people, companies and their respective customers are immersed in thousands of stimuli on a daily basis.

As a result, much goes unnoticed, after all, who can keep up with everything that happens in the world, in real time, so quickly?

In this sense, companies that know how to reach their vp hr email database customers at the right time and in a personalized way stand out.

Receiving an email with your name, for example, becomes much more attractive to click on than receiving an email that, clearly to the consumer, was sent to hundreds of people.

Which doesn't mean he actually wrote it individually.

This is just one of the possibilities for personalization at scale, which can offer unique experiences to prospects, leads and customers en masse and all at once.

Do you want to know how you can apply it to your business, see more examples and its advantages?

Just keep reading!

What is personalization at scale?
Personalization at scale or mass personalization, as the name suggests, is when a company adopts the strategy of speaking to many people at the same time in a personalized way , without this being visible to the person receiving the message.

In other words, the receiver of the communication, whatever it may be, understands that it was planned and prepared just for them, making the experience unique.

And as we've already said here , nowadays, that's what people are looking for: experience.

According to CX Trends 2023, a survey by consultancy Opinion Box in partnership with Octadesk on the importance of customer experience, 87% of consumers prefer brands that provide good experiences and 75% are willing to pay more for this.

On the other hand, the study reveals that 65% of respondents have stopped buying a product or service due to a bad shopping experience.

How AI and Machine Learning Can Help
So, how is it possible to adopt a personalization strategy at scale in your company?

Technology is there to answer this question.

With advances in studies and possibilities of using Artificial Intelligence (AI), machine learning , big data, among others, large volumes of data and information about customers are processed every day and can provide unique insights for applying this strategy.

Using these tools, it is possible to map customer profiles in a specific way, their tastes, preferences, patterns and lifestyles, which makes it easier to create campaigns and actions aimed at them.

Everything is done dynamically and you can reach them from digital channels, such as with ads on social media, email marketing or on your company's own website, to offline channels, even in physical stores.

Anyone who thinks that it is only possible to work with personalization on a large scale in digital is mistaken.

Recently, the airline United Airlines revealed that, based on the data collected from its customers when purchasing a ticket, for example, it will add personalized advertisements to the onboard screens of its planes.

In addition to being able to advertise the space for large companies to hire, the company will thus ensure that it delivers what makes the most sense for the life of that specific passenger, at that moment.