Which elements belong to the brand identity?

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The core elements that define and shape a brand identity include the representation through logos, slogans, color schemes and the chosen communication language. These factors are based on the personality of the company on the one hand and the clearly communicated purpose of the brand or product or service on the other. When developing your brand identity, ask yourself, for example, who you want to address with your brand.

When developing a brand concept and the gradually emerging brand identity, the main focus is on a possible logo. Eye-catching, colorful logos and catchy slogans with a sarcastic undertone or a little joke can certainly inspire a young, modern target group. If you like things timeless and classic, you are better off with subtle colors. Using a specific symbol that can be associated with your company is also particularly helpful.

The choice of color scheme is also bosnia and herzegovina whatsapp data important. Think, for example, of the fast food chain McDonald's, which uses strong colors such as yellow and red, or the REWE chain, which is always red. A certain choice of color increases recognition and should also harmonize with the target group and the message.

The third element is brand communication . This affects both internal communication with employees and partners as well as the publicly perceived messages to customers and interested parties. For example, you can use emotional language, use certain words over and over again, or use storytelling to create images that will be remembered.

All elements of a brand identity should be coordinated and follow a common thread. When developing a brand identity, always remember to look at the company from your own perspective as well as from the point of view of your customers and competitors.

brand identities of various kinds
Brand identities can be based on various foundations, such as specific products, people or values. A product-based strategy focuses on the quality of a sold item from the portfolio or its special characteristics. The people-oriented strategy focuses on the representative of the brand and how he or she deals with the brand or what benefits he or she derives from it. The value-based strategy focuses on the added value that your company's products or services offer your customers and focuses on the current needs and requirements of the target group.