Step 3: Pinpoint competitors’ strategies

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Look for patterns in your competitors’ link profiles to understand their strategies. (More on this further below.) There are several actionable insights you can use to your advantage.

For instance, pay attention to:

Number of linking domains: How many unique domains link to each competitor? Note the domain authority (DA) or domain rating (DR) of these links. What about multiple mentions per domain?
Authority sites: Identify how many high-DA sites link to your competitors. These links add a lot of value to search rankings.
Industry-specific sites: See if there are niche sites linking to india mobile numbers list your competitors. These are prime targets.
Anchor texts: Look at competitor backlink anchor texts. Are they descriptive and relevant? Long or short? Branded or unbranded?
Link type: Check if the backlinks are do-follow or no-follow. Do-follow links carry more weight for SEO.
Screenshot showing niche sites ranking for the same keyword.
Image Source

Here’s how to dig deeper into your competitors’ strategies.
(And how to apply what you learn.)

Look for patterns in linking sites
When you review multiple competitors’ backlinks, you may notice patterns in the types of websites that link to them. For example, do many of them have backlinks to sites with industry-specific blog content? What about local news outlets or popular forums?

Hint: If top competitors get links from a specific blog network in your niche, those sites are open to external contributions. Consider reaching out to them to pitch relevant content. Or find similar authoritative sources and offer them relevant guest posts.

Always read guest-posting guidelines before pitching. This gives you the best chance at getting a “yes” from the publisher.