You may now be thinking that the topics covered by your company do not meet any of these news values. You may be offering a service that is already available in a similar form on the market in thousands of cases and that is neither used by celebrities nor has anything to do with drama or sex. That should not stop you from getting involved in press work anyway, because it often helps to think outside the box a little. If you look at topics from different angles and in different contexts, they can be of interest to journalists. Let's stick with the example of your new house: If austria telegram screening you cooperate with a local artist and have him paint it in an unusual way (news factor: news, celebrity and curiosity), then the local newspaper may well report on it.
Different content for different media
What content makes your public relations work successful depends largely on which journalists you approach. Sending the same press release to a local newspaper, RTL aktuell and the specialist magazine Ärzteblatt makes no sense. Each medium has different criteria for judging whether a topic is worth reporting on or not. The local newspaper is much more likely to report on your new artistically painted house than on Brad Pitt's villa. On the other hand, you have no chance of your house being mentioned in Gala or Bunten.
To illustrate how you can position your company in different media, we will give you a concrete example of a fictitious company below.