You can, for example, place targeted advertising for potential customers for a fee to generate leads, but often this is not absolutely necessary. Make sure that your profile is maintained and pay attention to keyword optimization, then you will ideally find potential customers all by yourself if you search for keywords that suit you or your industry. Another way to acquire contacts on XING or LinkedIn is to add contacts (e.g. from trade fairs). This is an unobtrusive way of ensuring that you are remembered and that the person you are talking to will contact you as soon as there is a need for your product. At the same time, you are also building up your own network. However, the more contacts you collect, the more you lose track and at some point you are faced with the question "Where do I know Mr. Meier from?". In addition, the further sales process on XING or LinkedIn can no longer really be displayed. This is where transferring to a CRM system helps, in which you can, for example, also store small notes to get to know each other. You will then see at first glance whether a contact is already australia telegram screening a customer.
If you are interested in how exactly you need to use your XING profile to achieve effective customer retention and customer acquisition , read our blog post “ XING Marketing for SMEs ”.
partner sites
Partner sites are a paid or unpaid cooperation with another company whose content matches your products.
This method of lead generation is not only useful because it allows you to receive relatively qualified leads from your business partners, but also because links to your website can improve your position in search engines.
There are different methods for implementing this. On the one hand, you can link to each other in your content. This is how we do it, for example, with SnapADDY, because we like using the software ourselves and find that it is a useful addition to our own product. In return, SnapADDY also mentions and recommends us in appropriate places. Another option is that you publish your own content, which is also useful for your partner's customers, on your partner's website or blog, for example.