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Research target keywords and keep user intent in mind. Keyword research is the process of identifying and analyzing the terms and phrases people use when searching for information, products, or services online. This involves finding relevant keywords that have high search volume, are relatively easy to target, and align well with user intent. When researching keywords, it’s important to have a clear target audience for your target audience. First, you can use seo tools like semrush to collect data. For example, let's say you're in the construction industry and want to attract customers interested in home construction.

Start by using a keyword research tool and enter key phrases band database that best represent your business. As you can see, the keyword “home building company” has a relatively low monthly search volume, but it also has a commercial intent and is less competitive. Commercial intent keywords like these usually result in higher conversion rates. for these terms are usually looking for a specific service they want to engage with. Next, you need to investigate the SERPs (search engine results pages) for a given keyword to determine if the top-ranking pages are aligned with competitors with the same business goals.

It's crucial that your pages closely match the type of content and intent that search engines already reward. In this example search engine, the top results are local Google business profiles for construction businesses based on geography, as well as landing pages for companies offering similar services. This shows that optimizing a landing page for this keyword can be effective in generating leads. If this is beyond your current capabilities, or you are struggling with the keyword research phase, we can provide an SEO audit to identify keyword opportunities that are directly related to your business goals. 2.) Create a landing page that ranks.