Digitization of the sales business process

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As practice shows, when implementing a CRM system, you can often encounter resistance from the sales department.

We, Kompleto, had a case when we were implementing CRM as a corporate portal and the sales department was extremely categorical: "don't touch us at all, we already know how to sell." At the same time, the sales people were extremely conservative and conducted transactions in paper notebooks in 2024.

Luckily, the company's CEO was motivated and determined that those who were not ready to follow him into a more technological future should be ready to say goodbye to him and the company.

Useful material
How to Avoid Employee Sabotage When Implementing CRM
Sometimes leaders have to make tough management decisions if they really think about how the business will scale and look in, say, 5 years.

Digitization of sales business processes is necessary for:

measuring conversion of transition from stage to stage;
calculating the workload and efficiency of managers . With detailed data, it will be easier for the head of the sales department (HSD) to prove to the commercial director that his employees are working overtime, and hiring another manager will save the situation;
estimates of the number of deals at each stage of the sales f greece consumer email list unnel , including their distribution among managers. This story is relevant for those who do not have a lead distribution in the sales department, and everything works according to the "whoever is faster gets the slippers" scheme. It often happens that the most active salesperson takes 8 leads, and the rest sit with 2-3 and do not really earn, which ultimately heats up the atmosphere in the team and destroys efficiency.