What determines the success of a sales department Building different funnels for different segments

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At the very beginning, we said that the B2B2C model is characterized by work with 3 directions. For each segment, it is necessary to build its own funnel, which takes into account the needs and expectations of customers. For example:

It is important for dealers to understand what is happening with orders, as this is associated with great risks for them. I recommend automating this process and launching a chain of at finland consumer email list least 3 letters that will notify that: the order has been accepted, collected and sent. Using API integration with the transport company service, you can additionally track the further path of the order and pass on information to the client.
Trigger and welcome chains are relevant for professional B2B clients. This is an opportunity to win over the client by telling them about the benefits of cooperation, that is, to sell them not just a product, but a ready-made solution to their problem. The following are suitable for mailings:
Educational materials that will increase product knowledge and boost sales.
Information on technical and information support options. The B2B client is responsible for the quality of the product to the end customer, so he needs support in this matter.
Additional services. For example, calculating the estimate for the project. The client does not need to spend time on calculations, all that remains is to place an order.
Also, don’t forget about trigger emails after the order is completed to collect feedback so that the customer can evaluate the quality of the service.


We use trigger and welcome chains to increase the conversion of commercial offers, as we sell a complex B2B product with a long decision-making period. This approach allowed us to increase the Win Rate from 12.3 to 25%.
Important: chains are developed for each segment — for each type of service and depending on the industry in which the client operates. Communication should be personalized, and the content relevant. Read more in the case.