Automation and other tools for sales growth

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B2C clients
As a rule, these are pure online sales with a high degree of automation of the process. The algorithm looks like this: a person places an order on the website through a personal account → on the manufacturer's side, the information enters the accounting system → assembly → dispatch. The main task is to establish processes and ensure a high level of service.

If the product is complex and the client requires a specialist consultation before purchasing, then a dedicated employee or department is involved depending on the volume of incoming requests. But most tasks can and should be automated to save resources and focus on higher priority areas.

The formation of the sales department and the focus of specialists will depend on 2 factors: the planned sales volume and the specific weight of each direction in the overall strategy. Practice shows that the B2C direction takes the smallest share due to incomparable sales volumes compared to dealers and B2B clients, as finland consumer email list well as due to the possibility of automating all processes in the chain.



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Qualification of applications
Qualification allows you to evaluate the quality of the application at the start and correctly build further work with the client. This way you will optimize the work of the sales department and focus on priority areas.


An important nuance: the turnover of the company you plan to cooperate with is more important than the amount of the first order. Let's say you received an order for 100 thousand rubles from a company with a turnover of 10 million, and also an order for 50 thousand from a company with a turnover of 10 billion. The second option may turn out to be more profitable in the long run. This is important to consider when qualifying applications.

Each company will have its own parameters, but generally speaking, we would qualify:

Dealers can be classified by the number of points and expected sales volume.
Professional B2B clients - by how often and in what volumes they place orders.
If the sales department, together with the marketing department, approve the criteria in advance, then the qualification of communication with clients can be automated usi