What indicators to pay special attention to

[nusaiba125]

We recommend tracking the following metrics:

conversions by products . If you have many directions by industry, analyze, maybe some products/services do not need digital promotion;
channels/sources ;
cold/warm funnels to make the right key decisions;
the work of managers .
It is also necessary to conduct cohort analysis to understand in egypt consumer email list which month the most interesting clients arrived and to determine the reason for the declines and improvements. Cohort analysis helps to find out and make a retrospective, which clients and hypotheses lead not only to the first purchases, but also to a long LTV:


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Image from the author's archive

As you can see from the table, 5 clients came in January and 5 in August, but the LTV of those in August is higher.

We also recommend studying the dynamics of the check for each client : is there a noticeable increase, was there a discount, is there an opportunity to increase.