Why Online Reputation Matters for Business

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Online reputation is a comprehensive image of a company on the Internet, which is formed on the basis of:

customer reviews;
ratings on marketplaces;
mentions in social networks and media;
media content about the company.
A positive reputation does not form on its own ; it needs t denmark consumer email list o be worked on using ORM (Online Reputation Management).

Who needs ORM :

for both small and medium-sized businesses, as well as large businesses;
both startups and mature projects;
both companies and individuals;
both marketers and HR specialists.
How Online Reputation Affects Brand Trust
The importance of online reputation is well illustrated by the concept of ZMOT (Zero Moment of Truth), which shows how the process of choosi