Unlike Yahoo in Japan, Baidu actually has a the lar uk email address list gest market share by difference: 73.20% Google: 20.70% and Yahoo, Sogo and other ones : 6.10% Total internet users in Japan: 380 million, of which 281 are using on Baidu Ching-Yun Huang, Optimising for Baidu, ISS London 2009 The main reason why Google cannot beat Baidu is to do with the language. As Baidu understands the linguistic complexities and technicalities of Traditional and Simplistic Chinese, it is able to return much more relevant results than Google.
Baidu also has keyword research tools to enable Search professionals to perform their keyword research and target their keywords, but how do you really optimise for Baidu? Ching-Yun actually got to the point with giving out tips: Get hosted in China and choose the right host: China Host seems to be the preferred vendor Use ‘simplified Chinese’ as opposed to ‘traditional Chinese’ Create unique text content and have native speakers to translate your sites Avoid using flash, javascript, frames and iframes, it makes sense! Make sure the target keywords appear on the right areas in your pages: titles, headings, main content, anchor text of internal links Also ensure that your off page optimisation efforts include getting inbound links from high authority sites with the right anchor text Ensure that you have outbound links to sites related to yours too Ching Yun Huang went on to giving other tips about KW research tools, Search in Holland by Bas Van den Beld from Search Cowboys.