Once you open it, be sure to add it to

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your own Google Drive. Then, you can change it, make copies, or export it as an Excel file. Cost per lead best practices If you’re going to be using the cost per lead KPI as a metric for improving your operation, you need to start learning how to reduce cost per lead, so let’s get started. Whether your marketing spend is extensive or minimal, the following tips will help you make progress: Refine your landing pages Each step in the marketing funnel has the potential to drive away a viable prospect, and the first visit to a landing page is particularly important.


Your landing pages should be optimized for turning interest into action, so if they’re not performing well, you’re wasting a lot of good marketing work. Remember that growth for B2B businesses requires making usa consumer email database the most of every lead. The better you can make your landing pages, the more likely your average lead will convert. That means you’ll have more revenue for the same CPL or easier CPL targets to maintain the same revenue level.




Experiment with your creative Experienced marketers will tell you that all their tactics have unpredictable results. Even the most tried-and-tested formats can fall flat. So if you want to achieve and maintain a lower cost per lead, you need to prevent your creative output from going stale. Make an effort to try new things. Roll out fresh ad campaigns with distinct approaches using assorted formats and use A/B testing to test variants.