Website Audits to Conduct

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When Developing an Internet Marketing Strategy What types of audits are there and what are they for?
An effective Internet presence strategy consists of many aspects. These include not only competent actions to attract interested users, but also correct work with them within the company's own website: if the site does not meet the requirements of the target audience, all efforts aimed at attracting it will be ineffective. Therefore, at the preliminary stage of strategy development, a technical audit and usability audit of the site (if the site has already been developed) are carried out.

An audit of the technical condition of a chile consumer email list website is aimed at assessing properties that are primarily important for its perception by search engines and successful indexing.

Usability audit allows you to identify the shortcomings of the site that prevent the visitor from becoming a client of the company. Correcting them will increase the level of comfort when working with the site, increasing loyalty to the resource and the company as a whole. In addition, the quality of the site from the point of view of usability also affects its position in the search engine results for target queries.

If the company has already had experience in online promotion , then it is necessary to conduct an audit of marketing activity. It allows you to evaluate the company's previous experience, identify disadvantages/advantages and take the results into account when developing a new strategy.

An audit of competitors (their