It is nothing new that digital advertising is increasingly gaining ground within companies, this is due to the great advantages it currently offers, but it is also a reality that has been evolving in recent times allowing for optimization and guarantee of the expected results. But, what will it be like in the near future? In this article we will talk a little about how technology will create a panorama full of opportunities for digital advertising.
Mobile. As we have seen, every year companies offer more powerful mobile devices with new features that are gradually replacing desktop computers. This means that the future of advertising is focused in this direction, allowing users to have more interaction thanks to the possibilities generated by these devices.
Artificial intelligence. The implementation of artificial intelligence electrical contractors email lists would be essential to understand the behavior and preferences of users on the network, allowing the creation of innovative strategies that allow providing content and results that are even more effective and personalized than those currently shown.
Augmented reality. The integration of the real world with the digital world through cameras will allow for the creation of new experiences in which users will be able to interact with advertising. Remember the scene from the “Jaws 19” ad in Back to the Future II? Well, it’s something like that.
Voice Assistants. Voice assistants are booming this year, with the arrival of Google Home, Apple's HomePod, or Amazon Echo having the opportunity to reach consumers in a new format, allowing businesses to advertise, making it seem more like a recommendation to users, just like when you ask Siri or Google for a restaurant near your location. Therefore, advertising on these devices will be present sooner or later.
These are some of the ways in which digital advertising can be integrated with new technologies, making it beneficial and allowing users to enjoy more personalized and less invasive content that has no impact and only ends up damaging the credibility and image of brands.
As we can see, the possibilities of digital advertising will continue to expand in the near future, but it is also important to understand which technology best suits the needs of each company in order to get the most out of it, just as advertising with augmented reality can be more effective for retail companies and advertising on voice assistants can be more effective for businesses dedicated to entertainment.
At Intagono we have the best team of experts in Digital Advertising that allows us to guarantee that you have a measurable return on investment, all this by perfectly understanding what your business needs and offering the best alternatives to maximize results based on your budget. We would love to help you boost your company in digital media. Contact us by clicking here !