The promotion system is similar in functionality to systems such as Google AdWords.

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The promotion management interface was developed with active use of client programming (JS), which for better understanding of the editing process by the manager allowed making a very busy form as interactive as possible - without unnecessary transitions between pages. In the process, we used the JS libraries jQuery and jQuer Form. The markup was managed using the built-in Bitrix component of the simplified HTML editor.

A global class for working with promotions was cameroon consumer email list created, which, by simply calling the getActions function, can return the entire array of promotions and internal promotional materials targeted for the current user of the site. Thus, all the client needs to do is display the selected promotions in one place or another on the site. At the same time, each operation with any of the site's promotional materials is recorded in the database for future analysis.


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Targeting is an effective advertising mechanism, especially if it is personalized and allows testing different promotions on the same person. The system has 3 types of targeting:

By client-id
With Google Analytics configured, we can get the client_Id of all visitors using the script "ga(function(tracker) {var clientId = tracker.get('clientId');});". Then it is enough to check whether they match our targeting. If the result is positive, the system will show a banner.

A custom variable in Google Analytics reflects the CID of site visitors. Knowing certain information about a client (place of residence, interests), you can personally send him a link, targeting any banner to him.

By geographical principle
This targeting is very relevant when conducting regional campaigns.

To determine which city or region a particular visitor belongs to, you need to calculate their IP address ( https :// ipgeobase . ru / cgi - bin / Archive . cgi ). Unknown IPs should be added to the database, after which a special script will analyze them and establish the coordinates.

by UTM tags
This type of targeting is useful when conducting a wide variety of advertising campaigns.