Typography in marketing – why is it important?

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Typography, or the art of arranging text, plays a key role in marketing.


Building a brand identity

A brand's visual identity is not just a logo or colors, but also typography. The letters we benin email list use to communicate can say a lot about the company's character. For example, traditional serif fonts are often associated with elegance and professionalism, which works well in industries such as law or finance. In turn, modern, sans serif fonts can convey modernity and innovation, ideally suited to marketing or technology companies. Choosing the right font helps build a coherent brand image, which is key to maintaining its recognition.

Improving readability and communication