Marketing Tricks That Were Invented in the US But Will Work Anywhere

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In the US, companies probably have to face the toughest competition in the world, because the market there is huge. It would seem that nothing can surprise the consumer, but marketers are finding more and more new ways to turn potential buyers into real ones.

The magical power of selfies .

The insurance company Legal & General occupant resident lists has come up with an interesting way to submit an application for its clients. The customer simply needs to take a photo of their face and send it. After that, a special program will take care of the rest of the paperwork. Here, the selfie acts as a marketing gimmick. Take it on board.

SEO optimization, but from a slightly different perspective .

This refers to optimization configured for requests submitted by voice command. A number of special programs have already been created for entering and recognizing voice requests (Siri, Alexa, Google Assistant, Alice), which are used daily by 71% of the US audience. Perhaps today you do not need it yet, but tomorrow you will no longer be able to do without it.

Guarantees that really work .

There are slogans that sound nice, but for some reason they don't work very well. For example: "Our results are always top-notch", "We only have highly qualified specialists", etc. But what always works 100% is a money-back guarantee. The Order Circle company guarantees a refund of the money spent within a month of using the service if the client doesn't like something. Yes, this is a risk and a bait for scammers, so you should think everything through carefully before implementing it.

If you want to go to the Chinese market, please do!

The Chinese market is complex, but at the same time huge, there is room to develop. Agency 56 Marketing, for example, is engaged in developing strategies for promoting business in the Chinese market. The product is useful and in demand.

Showing concern .

The US loves its citizens and cares about them. For example, WebpageFX is developing special websites that can be used by people with disabilities.

The well-known marketing trick “Before/After” .

This works not only in advertising of washing powders. Agency Blue Fountain Media, for example, changes the design of sites and then offers to compare the appearance before and after the redesign. And it works very effectively.

Free Trial .

There is an important nuance here: the trial version should not be complete, it only makes the essence of the offer clear. Only a full version of the product, already paid, completely solves the client's problem. This marketing trick is loved by creators of applications and software for mobile devices, such as CA Technologies, for example.

To do it faster than your competitors means to win .

For many clients, getting what they want quickly is the most important thing. If you don't want to lose clients, give them what they ask for as soon as possible. For example, creating a website within a month. It's clear that there will still be testing and improvements, but the client is happy with it.

"Word of mouth" or "from mouth to mouth" .

The most trustworthy recommendations come from those who have already used your product or service. A good example is American Express Bank. Every user who registers on the site gets a nice bonus if they send a link to a friend who uses it. And remember that the best bonus is money.

Gift certificates .

A very popular modern marketing trick. A great gift for a family member or a business partner. There are cards for a specific service or for a specific amount, and they are available for sale in any division of the company.