Conversion rate drop

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Conversion rate drop
If your site still has stable traffic, but the percentage of applications and sales is decreasing, this is the first sign that it is time to evaluate the UX and UI of the site and analyze user behavior on it. For example, using the Webvisor tool in Yandex.Metrica, you can understand at what stage users leave the site and make the necessary changes.

Advice: when conversion drops, it is important to look for the problem not only in analytics systems. Analysis of the processing of applications by sales managers and surveys of those who did not decide on a deal can be of great help to you.



The site design is outdated
Your website is your company's business card. If in the " azerbaijan consumer email list About Me" section you position your company as technological and modern, then the website should reflect this. An overloaded structure, unreadable fonts, a distracting background, low-quality images - all this can encourage users to close the page.

Tip: You can find current solutions on, for example,
Behance , Httpster or Onepagelove .

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Example of an outdated and modern website


No adaptation for mobile devices
Responsive website design is a design that is conveniently and correctly displayed on smartphones and tablets.

Our whole life is on our phone. Make sure your customers can use your site on their way to work or show their boss a new offer while waiting in line at the cafe.

Another argument for using a mobile version is that search algorithms, such as Mobile First Index, check for the presence of a mobile version and increase the ranking of sites for those that have passed the check.

Tip: Compressing the desktop version for viewing on mobile devices is not considered adaptation.