How not to try to reduce the cost per click?

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Just 2-3 years ago, when you went into the Yandex.Direct interface, you could be horrified to see the cost of a click. Thus, in St. Petersburg and Moscow, the predicted price for getting into special placement was 1000-2000 rubles, which is natural for megacities, since there is a high degree of competition and there is a tough fight for the first positions in the display. The auction in such cities overheats, and the click becomes very expensive.

How to reduce the cost per click in medical practice email list this case? Many advertisers created campaigns for another region (for example, Tomsk), waited until the CTR grew to about 50% (this is realistic if there are no competitors), and with a high parameter moved to the target region.

We do not recommend using this method. You will have to wait quite a long time and it will cost a pretty penny. And even if there is no competition, it does not mean that someone has not thought of such an idea, it is just that no one in Tomsk is interested in your cameras.

This method is no longer relevant, as the status "few impressions" has appeared. This means that your ad will not be displayed for the phrase "buy a Canon EOS 77D camera" if there is no demand for this product.

Yandex remembers all advertising that has ever been associated with any site.

If the account was poorly configured before, the key phrases had a very low CTR, and the site conversion left much to be desired, then Yandex.Direct will have little trust in both the web resource and the advertiser. As a result, the campaign indicators will be poor.

Cost per click in Yandex.Direct

Direct gives such domains a low predicted and actual CTR, which is unlikely to be improved. Therefore, the cost per click will remain high.

You can do all sorts of manipulations. For example, write keywords in all ads. But this won't help. The only thing that will work is to change the domain, ideally register a new one.

So, how to reduce the cost per click?

Get clients from the site every month
In a guaranteed volume
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select only target keywords;

carefully minus unnecessary phrases;

write the key in the ad title;

increase CTR to the maximum level.

All these actions will help to make the click cheaper. Other methods usually do not work.

Let us remind you that the cost per click in Yandex.Direct will not decrease by itself. On the contrary, due to the growth of competition in our country, auctions for key queries are overheating. At the same time, the cost per click only becomes more expensive.

In addition to all of the above, you need to improve your product, increase margins, reduce production or purchasing costs. Do not hope that the price per click will cost pennies. You have many competitors in this market, so without the necessary skills, it is better not to try to conquer Yandex.Direct.