The agency or department you work with

[nusaiba127]

If you work with a marketing agency or your company has a marketing department, you can order an audit from your team.

Pros Cons
— Team immersion in your business. — Bias: such an audit is not independent. Finding gross errors means admitting your unprofessionalism to the client; no agency will do that.

— Superficial approach: follows from the first point. usa consumer email list At best, the agency will point out two or three small problems and continue to work as before


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Third party agency
Auditing is carried out by full-cycle agencies and highly specialized studios: for SEO, context, and so on.

Pros Cons
— Free or very inexpensive audits , although there are offers for 150,000 rubles.

- Not a bad auditor qualification.

— Bias: the agency's goal is to get the company as a client, not to evaluate the pros and cons of the work. As a result, you are scared with horror stories and gloomy forecasts that can only be prevented by working with this agency.

— Superficial approach: follows from the first point. You can tell a horror story about black-black SEO in a black-black city without delving into the client's business. Therefore, agencies do not ask about the essence of your business, or priorities, or strategy - and this is the basis of a good audit.


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Freelance Marketer
Pros Cons
— Low price: 5,000-15,000 rubles. — No quality guarantee: if when working with an agency there is at least some confidence that you are dealing with a professional, then in the case of a freelancer you are playing Russian roulette. Most likely, you will receive a document in which 2-3 facts found in an evening over a cup of coffee will be presented in a free style.

— Unpredictable deadline: a freelancer can disappear at any moment.

— Bias: like an agency, some freelancers want to persuade the client to do a type of work that is beneficial to them. Accordingly, the audit results are adjusted to the possibility of cooperation.