Switching to digital media with iOS

tanjimajha14 · Post by **tanjimajha14** » Wed Jan 29, 2025 7:05 am

Shimatec Corporation is a company that manufactures and sells parts feeders.

Using YouTube

Shimatec Corporation's BtoB marketing success story is the use of YouTube to provide videos on the operation status of a parts feeder. A parts feeder is a mechanical device that aligns parts and materials in the same direction and sends them to the next process.

Up until now, we have only introduced our products through our blog and website. By publishing our production track record and operational status on YouTube videos, we have gained a sense of trust from our users. As a result, the number of inquiries regarding purchases has tripled, and our sales have exceeded 100 million yen.

[Overseas] Successful cases of BtoB marketing

Next, we will introduce some success stories of BtoB marketing from overseas.

Memrise
Memrise is a British company that provides language learning apps that make learning fun and effective, with over 50 million existing users in 189 countries.

Use of mobile apps

One B2B marketing success story from Memrise is its use of the mobile app "Cat Academy," which aims to retain users.

By creating a concept that encourages playful use and targeting users who do not use the app, we achieved a retention rate of 30% in the first month.

Vancouver Island University
Vancouver Island University is a Canadian university that places emphasis on practical education and boasts number one ranking in the state in current student satisfaction surveys.

Using Instagram Ads

Vancouver Island University's B2B marketing success story is the use of Instagram advertising to improve the university's image and awareness.

Students at Vancouver Island armenia cell phone number list University spread the word about the attractions of the surrounding area, such as forests and beaches, using the hashtag "#ilearnhere." As a result, the hashtag "#ILearnHere" achieved 600,000 impressions and gained 700 followers.

Rogers O'Brien Construction
Rogers O'Brien Construction is a construction company based in the United States.

A B2B marketing success story for Rogers O'Brien Construction is the switch to electronic media using iOS devices such as the iPhone and iPad.

The blueprints used at construction sites were mainly paper documents. By implementing iPhones and iPads, they were able to go paperless, successfully reducing the time spent accessing them by 50,000 hours per year.

SAP
SAP is one of the largest software companies in Europe, headquartered in Germany, and has also established a subsidiary in Japan called SAP Japan.

SEO measures for business owners

One of SAP's success stories in B2B marketing is SEO measures aimed at business managers through the distribution of business blogs.

Data analysis revealed that small and medium-sized businesses were missing out on potential customers.

By hiring external experts and publishing 18 business blogs a day to solve problems faced by business owners, the company was successful in attracting potential customers. Within two months of starting the blog, the company achieved sales six times the startup cost and 400,000 page views per month.

Volvo Trucks
Volvo Trucks is Sweden's second largest manufacturer of heavy trucks.

Video production with actors

A successful B2B marketing example for Volvo Trucks is a video promotion featuring famous actor Jean-Claude Van Damme. Targeting truck drivers, the video promotion successfully promoted the performance of the "Live Test" series and was entertaining.

The advertising results amounted to 126 million yen, and the number of Facebook followers increased by more than 300,000.

The secret to success in B2B marketing strategies based on success stories

We will explain the four secrets to successful B2B marketing.

Determine your digital marketing goals
Digital marketing that utilizes digital media such as SNS and web media.

The key to success in B2B marketing is to determine the purpose of this digital marketing. The field of digital marketing is broad, and the digital media used varies depending on the purpose.

If your goal is to increase the number of inquiries, you will need to reconsider the flow of your inquiry form. If you want to drive traffic to your own website, the key to success will be to focus on SEO measures, such as managing a media outlet.