Reward for the referred client

[subornaakter24]

Attracting new customers with the help of old ones is a well-proven marketing ploy. To do this, analyze how much money a company spends to attract one customer, and then give the same amount of money to the consumer who brings a friend.

Deferred discounts

We are talking about such types of event planner email list discounts as "every fifth purchase is half the price". The purpose of this discount policy is to make the consumer buy from you, and not from a competing company, by drawing him into a race for the promised price reduction. Each purchase will bring him closer to the cherished goal, so it is quite possible that the client will refuse to visit competitors. This approach can become part of the marketing of many companies, but most often it is used by catering establishments.

In order for the mechanism to work more effectively, it is desirable for the seller to include the buyer in such a game. Let's say that to get a discount, you need to make nine purchases. Change the rules: let's say you need to make ten, but the client gets one as a gift. Thus, in essence, the conditions remain the same for the buyer and for you, but the client is already included in the pursuit of a low price.

For product development

Offer customers a discount for answering a survey. Create a survey that will help identify product shortcomings. The company will benefit because it will know what needs to be improved. It will also gain the trust of consumers who will be pleased to know that they have had an influence on the development of the product.

Co-branding

This discount policy will help create the necessary associations in customers and connect your own brand with another. Let's say you own a cafe that is a great place for customers of a nearby art supply store to hang out. Provide dishes at reduced prices to those who present discount cards from this outlet or receipts from it. In this case, it is not necessary to conclude any agreement with the owner of the art supply store.

This type of marketing allows you to create the following associative connection for customers: "buy paints here - have lunch here." Co-branding is a way to position a company's offer for a specific consumer group. For example, if your target audience is students, offer discounts on student ID cards.

Dumping on the Internet

Source: shutterstock.com

Charity

A company may declare that a certain share of sales profits will be donated to a charity. This type of discount policy is used when there is no possibility to offer customers a significant discount.

Reducing the price by three rubles looks funny. Transferring the same amount from each purchase to sick children is a completely different story. Social focus always resonates with people, especially if it does not require serious expenses from them.

Price reduction for certain categories of consumers

Get clients from the site every month
In a guaranteed volume
Read more
Providing discounts to pensioners and families with children is a way to emphasize that the company is aware of its responsibility to society. Many clubs have preferences for girls. The choice of such a group of clients depends on the company's marketing.

Price reduction in some time periods

Many food service establishments offer discounts on food to customers to keep the kitchen busy during off-peak hours.

This discount strategy is also used by transport companies. For example, taxi passengers can be offered a discount during daytime or nighttime hours. It is important to note that this method of attracting new customers only works if a person needs the service during this period of time. And only a few consumers will adapt to pay less.

Return

A discount strategy that is used to bring back a customer who has stopped shopping in your store. To implement it, you need to contact the buyer to find out the reasons for refusing to buy from you. Then you need to give the consumer a personal discount so that he can use your services again and appreciate the work done to eliminate the shortcomings.

Trial

A marketing strategy that aims to bind a customer to a certain number of purchases or a period of time to form a habit. You can offer a price reduction on first purchases or a trial period without having to pay. Each industry has its own indicators that indicate that a given customer belongs to the company's target audience.

Price reduction for some product groups

A discount policy used when there is a need for urgent product sales, the use of a locomotive product, or the introduction of a new product to consumers. "Discounts up to 90%" is a beautiful number for advertising, attractive to buyers. In accordance with this strategy, prices are reduced as much as possible on the least popular products that are not a pity to give away for free. Small discounts of five to ten percent are made on other products. This is not the most honest way to attract consumers to the store, but it is used quite often due to its effectiveness.

Holiday discounts

A strategy similar to price reduction for birthday people. It is distinguished by a larger scale for intercepting customer flows.

Stock

This is the most common and understandable type of discount policy. It can perform various tasks: increasing sales, introducing your own new products, preventing competitors from entering the market.

Volume discount

No less popular marketing strategy than holding promotions. The task is to make the client buy more than the average. In retail, the “1+1” discount is most often used for this.

Upselling

It is a price reduction on related products when purchasing the main product. For example, if a customer buys shoes, you can offer them to buy shoe care products at a discount. An important condition is that the offer is valid only at the time of purchase, without the possibility of extension.

Promo code for testing

A type of discount used to monitor the effectiveness of advertising channels. A discount offer for customers with a promo code is embedded in the advertisement. This way, you can check its functionality and adjust it if necessary.