thematic conferences
Half-yearly or quarterly topic conferences are also useful. These are suitable for coordinating operational measures with the strategic goals, updating them and defining more detailed priorities.
Typical agenda items:
KPI benchmarking and analysis of previous performance.
Planning of key topics and linking them with sales promotions or campaigns.
Advance planning of the editorial calendar for the coming semester or year.
Allocation of resources across the various communication areas.
Action plans for major events or product launches.
These conferences ensure coordination between all bank data parties involved and ensure that the content is coordinated and consistent.
Conference system or individual coaching?
Not every company has such detailed conferences with all those involved in communications, and not everywhere is personal CEO communication so closely embedded. This is also my own experience from consulting: I often work with board members and CEOs to develop their individual communication strategy in one-on-one coaching sessions, both in terms of the longer periods of time and the editorial meetings. However, one or two other people are usually involved in this who provide direct support to the person in question - for example by providing editorial support, research, providing media and texts, and managing the editorial calendar. Coordination with the communications departments also takes place, of course, but the form in which this takes place can vary greatly.
Regular editorial meetings
Regular editorial meetings take place between the major planning units. These focus on the concrete preparation and implementation of content.