How to do educational marketing

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The methodology developed by inbound marketing works with 4 stages:

Attract
Its purpose is to attract as much traffic diabetes mailing list as possible to a website, blog or digital platform. Users can be attracted by applying various marketing techniques, such as:

Content Marketing (Blogging)
Developing a Social Media Strategy .
Paid ads in search engines
On-Page SEO .
Convert
At this stage, techniques are used to convert visits to a web portal into records for a company's database, in this case an educational institution.

In order to achieve the conversion goal, you can offer interesting and personalized content to the user, which they can download in exchange for completing a form.

Among the formats you can offer to achieve conversions are:

Webinars or virtual conferences.
Editable checklists or templates.
eBooks.
Close
The purpose of this stage is to qualify and mature leads , to convert them into customers and gain their loyalty. Therefore, the objective of this stage is to transform sales opportunities into successful purchases.

Among the actions that can be carried out is Lead Nurturing , which is based on email flows based on the type of potential client. Depending on their needs, interests and the stage they are in, automated information is sent to them via email.

Delight
At this stage, the goal is to turn customers into promoters of the products and services offered by a company. In the case of educational institutions, it is about building loyalty among students and their families to the institution's community so that they can be the best promoters of the institution.

For this stage, several platforms or techniques are used: Social Media , Email Marketing , Blogging, WhatsApp Messaging, etc.

In addition, it is convenient to clarify other pillars of inbound marketing:

1. Buyer Persona : This is the fictional representation of your ideal client . Your entire strategy should be directed to them. In the case of educational institutions, the most obvious ones could be: current students, current representatives or family members, potential students and potential representatives or family members.

There are also institutions that decide to make marketing efforts to attract potential teachers. The point is that each profile must be clearly defined in order to draw up a content strategy for each one.

2. Content Marketing : Content is the basis of any Inbound Marketing strategy. It must provide value to the Buyer Persona and must contribute to gaining visibility in internet search engines.

That's not all…
3. Segmentation: through segmentation you can offer the appropriate information to each type of user , depending on the purchasing phase they are in.

4. Marketing Automation: This involves configuring actions automatically through the application of computer programs. This is done in order to facilitate tasks and the development of analyses .

5. Analysis: Measuring the results of your inbound marketing strategy will help you implement the ideal tactics to achieve your goals .