chose marketplaces as the main sales channel

[nusaiba127]

Assess starting positions and identify key tasks
Before starting work, it is necessary to assess your positions as impartially as possible, identify strengths and weaknesses, and clearly formulate goals.

In our case, the Client:

In December 2022, KOSTASKIN products were sold only through Ozon. And during the pre-New Year sale (the hottest time on marketplaces), the Client received only a few orders;

sold goods only through the FBS system , which spain consumer email list resulted in long delivery times.

In addition, the cards collected few views and reviews, CTR and conversions were low, and therefore they were not attractive for promotion by Ozon algorithms;

To generate interest in the products, I collaborated with bloggers with a small audience .

Such advertising activity increases interest in the product, but has a short-term effect;

used Ozon's internal promotion tools in a test format.

The experiment did not produce a significant increase in sales, but it revealed the need for comprehensive promotion of the product on the site, which comes down to content optimization, reduction of delivery times and the use of internal promotion tools;

manufactures and sells goods in the mid-price (and higher) segment .

Products made from genuine leather are intended for connoisseurs, not for the general public.

The owner is not just the founder of the brand, but also an expert in the production of products, personally involved in the processes of manufacturing and promoting products. This cannot but captivate