Customer service: A key point for online sales

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Having already taken into account the first three points that cover the attraction phase, it is important to focus on the users of our e-commerce. The following tips are aimed at what you should do to not miss any sales opportunity.

We continue with the countdown!

4. Usability : User experience on a website is essential. If commercial property owners database the e-commerce site is poorly organized, loads slowly, has difficult navigation, etc., people will quickly get tired and close the tab to visit a properly designed platform, designed to offer what the user really wants. If you want to sell more, this point is essential to increase your e-commerce sales .

5. Offer interesting written content to your e-commerce visitors : It turns out that if people who are browsing search engines hoping to find information about something in particular come across content that is on your online sales platform, like it and share it on their social networks , you will be able to reach people who perhaps otherwise would never have known about your product.

So, if for example you sell coffee or some edible product, you can add content to the website such as: properties of a certain food; benefits of choosing the product you offer; etc. In addition, this content (with proper management) will help you with positioning in search engines , so that your “online store” is shown to potential buyers before your competitors.

6. Respond as quickly as possible : When a person is searching for a product on the Internet, it is likely that at the same time they have your e-commerce on screen, they have a few more tabs open, with products offered by your competition.

That's the magic of the Internet, it allows you to compare and see different options on the market, simply by opening a few tabs. That said, it's important to remember what we're going to tell you next: if you receive a query, it's likely that the visitor has left the same question on several online sales sites; for this reason, it's essential that you respond to them as soon as possible . How long is a reasonable time? Don't take more than an hour.

The reasons why we suggest you act quickly are: “he who strikes first, strikes best” – that’s right! If you respond before the competition, you will leave an excellent impression (the potential buyer will perceive it as actions by a responsible company, attentive to the needs of its customers).

The other reason is that you avoid the sale going cold. Perhaps, if you let the buyer think about it a little more, you lose the opportunity to sell. Finally, if a person leaves their phone number in that question or when filling out a form, it is a clear sign that they prefer you to call them! A great opportunity to establish direct contact. By making that call you will give a good impression and seriousness to the matter.

7. Keywords, keywords, phrases and tags : It is very important to include them in the products. These words and an excellent description of them will help you get more organic visits. The choice of these keywords is very important, ideally, you should leave this activity in the hands of professionals, or use a Google tool to do it properly.