Google Faces Investigation By UK Antitrust Regulator

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Britain’s Competition and Markets Authority (CMA) is investigating Google’s search dominance under the new UK Digital Markets, Competition and Consumers Act to determine its impact on UK news publishers and consumers.


New digital marketing rules kick in
In a first since the new Digital Markets Act came into force on January 1, the UK antitrust regulator has begun investigating Google’s search and ad business, where the company has 90% search market dominance and over 200,000 advertisers.

The Competition and Markets Authority’s (CMA) decision could south africa mobile numbers list affect Google’s UK search dominance and reshape its control of search rankings.

What the CMA said
The CMA has said it is assessing Google’s position in advertising and search to determine if the company has “strategic market status” (SMS) under the UK’s new Digital Markets, Competition and Consumers Act (DMCC).

The CMA made this announcement:

“Will assess Google’s position in search and search advertising services and how this impacts consumers and businesses, including advertisers, news publishers, and rival search engines.”
“The CMA’s investigation will assess whether Google has SMS [strategic market status] in the UK search and search advertising sectors and, in parallel, consider whether conduct requirements should be imposed in the event of a final designation decision.”
The CMA regulator said it will also assess if Google has been unfairly using publisher content:

“Without fair terms and conditions (including payment terms),” whether it “is using its position to prevent innovation by others,” by boxing competitors out of the market, and whether the search engine “is using its position in the market to self-preference its own services.”