The future scope of the SEO industry (and the role of SEO specialists)

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Alternatively, there are plenty of other free expert-backed SEO courses you can enroll in, such as:

Coursera’s Google SEO Fundamentals with Rebekah May
Ahrefs’ SEO Course for Beginners with Sam Oh
Semrush’s SEO Crash Course with Brian Dean
Semrush’s Local SEO Course with Greg Gifford
Jeremy also recommends supplementing these courses with other training to improve your communication skills, soft skills, understanding of technical SEO concepts, etc.

At the same time, he suggests working with digital marketing estonia mobile numbers list agencies to understand how they apply SEO concepts to achieve desirable customer results. If that’s not possible, he says building your own website from scratch and using SEO best practices there ought to do the trick as well and give you hands-on experience.

Many experts suggest that the role of SEO specialists is quite likely to change in the coming years. Heck, we’re seeing changes in real-time where SEOs have had to adapt to new search engine algorithm updates, the introduction of generative AI, and the prominence of tools like Co-Pilot and AI Overviews.

Since many users are now shifting to using social media platforms to look up queries and find brands, and since many brands are now looking to get showcased within Co-Pilot and AI Overviews results, Jeremey predicts the role of SEO specialists will have to shift with these demands in consideration.

He also believes that while we’re seeing these oncoming shifts, the way SEO works today will not change entirely. (That’s to say, you’ll still see brands investing in the same channels for at least another few years and also benefitting from the investments they’ve made into their existing SEO strategy and content marketing activities.)