five CTV ads on

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Let’s say you set a frequency goal of five ads per week for your CTV campaign. Instead of showing up to YouTube, and up to five on other CTV apps or Display & Video 360, your ad will now show no more than five times in total across all channels in your campaign […]. This more user-centric approach reduces the risk of advertising saturation.

This obviously allows for a better distributed advertising spend , increasing malaysia phone number example the campaign coverage , which tends to be the key objective of traditional TV commercials, improving brand awareness among as wide an audience as possible.



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