In the headlines of newspapers around the world, in its narrow interpretation as well as in the broadest definition, the media (and brands) are forced to take an interest in this phenomenon, a harbinger of Internet 3.0. Here is an attempt at a list, which is not intended to be exhaustive, of the beginnings of some uses of the metaverse by the media. NFTs as a new source of income Born in communities of developers and sometimes anti-establishment finance geeks, the craze for “non-fungible tokens” (NFTs) has invaded the world of the arts and is now affecting the media and the entertainment industry.
many publishers and content distributors, especially viber data in the United States, have succumbed to the NFT trend. Nine months after Jack Dorsey’s first tweet sold for $2.9 million, the media are exploring the possible uses of NFTs to promote content, consolidate audience bases and possibly seek new sources of revenue. I n 2021, NFT sales exceeded $13 billion. At the cinema NFTs can be used to promote the release of a film, for example Warner Bros. has teamed up with the Nifty’s platform for the arrival in theaters of the fourth installment of The Matrix , scheduled for December 22.
100,000 avatars representing characters living in the matrix are being put up for sale, at $50 per token. Some film writers and producers also see NFTs as a crowdfunding tool that could shake up and modernize Hollywood. For example, producer Niels Juul wants to raise between $8 million and $10 million by selling 10,000 NFTs to fund a Martin Scorsese film . Legendary Entertainment was the first production studio to launch an NFT art collection. To celebrate the release ofGodzilla vs. Kong, digital artist BossLogic and Terra Virtua Ltd created a limited number of digital collectibles.
Autograph , the NFT platform co-founded by Tom Brady, has partnered with film giant Lionsgate to develop digital content based on its most famous audiovisual properties : John Wick, Hunger Games, Twilight, Mad Men and Dirty Dancing. Quentin Tarantino Announces NFT Auction of Scenes from Original Pulp Fiction Manuscript Disney just announced its "metaverse ," an extension of Disney+ through the "three-dimensional canvas" it envisions for new types of stories, which could involve a cast of characters ranging from Mickey Mouse to Snow White to Iron Man to Luke Skywalker.