Ineffective advertising campaign and lack of analytics
Posted: Wed Jan 29, 2025 3:40 am
Mistake 4.
The previously chosen advertising strategy turned out to be costly and did not bring the expected results for the client. We found the following weak points:
The SEO company promoted 34 key queries out of 655 possible in the KMS;
there was no division into regions (Moscow, St. Petersburg, Russia);
no ad groups were used (obviously the ads were not tested);
there was no division between YAN and context;
there were no additional links;
the ads did not include an address;
there was no remarketing.
The company was unable to independently russia consumer email list identify problems due to incorrect analytics settings:
there was no integration with Yandex.Metrica;
goals were not set in Yandex.Metrica;
there was no telephone analytics;
UTM tags were not used;
"E-commerce" was not connected in Google Analytics.
The previously chosen advertising strategy turned out to be costly and did not bring the expected results for the client. We found the following weak points:
The SEO company promoted 34 key queries out of 655 possible in the KMS;
there was no division into regions (Moscow, St. Petersburg, Russia);
no ad groups were used (obviously the ads were not tested);
there was no division between YAN and context;
there were no additional links;
the ads did not include an address;
there was no remarketing.
The company was unable to independently russia consumer email list identify problems due to incorrect analytics settings:
there was no integration with Yandex.Metrica;
goals were not set in Yandex.Metrica;
there was no telephone analytics;
UTM tags were not used;
"E-commerce" was not connected in Google Analytics.