Ineffective advertising campaign and lack of analytics

[nusaiba127]

Mistake 4.
The previously chosen advertising strategy turned out to be costly and did not bring the expected results for the client. We found the following weak points:

The SEO company promoted 34 key queries out of 655 possible in the KMS;
there was no division into regions (Moscow, St. Petersburg, Russia);
no ad groups were used (obviously the ads were not tested);
there was no division between YAN and context;
there were no additional links;
the ads did not include an address;
there was no remarketing.
The company was unable to independently russia consumer email list identify problems due to incorrect analytics settings:

there was no integration with Yandex.Metrica;
goals were not set in Yandex.Metrica;
there was no telephone analytics;
UTM tags were not used;
"E-commerce" was not connected in Google Analytics.