How to create a mobile ad for a campaign in Yandex.Direct

[subornaakter24]

Yandex.Direct ads are displayed on any type of computer by default. You can create special ad units for smartphone owners. This will help to transfer communication with the mobile audience to a higher level of efficiency.

To create a mobile ad, simply check bank email list the box next to this option on the group editing page.

Setting up a campaign in Yandex Direct

Enter the title and text of the ad unit. Remember that smartphone searches are often done on the go, so brevity is more important than ever. By adding a phone number, you will make the task much easier for users.

Setting up a campaign in Yandex Direct

If increasing mobile traffic to the site is important to you, increase the corresponding indicator in the "Bid Adjustment" section. All other parameters are configured as usual.

Setting up a campaign in Yandex Direct

Setting up a campaign in Yandex.Direct after changes
Large-scale advertising campaigns in Yandex.Direct require periodic changes to individual parameters or words. Without this, it is difficult to achieve effective project management.

Read also!

"How Yandex Direct moderation works - key points, tips and recommendations"
Read more
For example, if a new promotion starts every month, you need to change the main motive of the offer or take care of extending the validity period of contextual advertising. Maybe you have created a new landing page and want users to get to it from all ads.

Mass changes save time and improve the efficiency of ad units.

Changing a campaign in the system interface
You can change all ads in Yandex.Direct at the same time in different ways. The easiest way to do this is from the interface, by going to the desired campaign. Check the box next to "Mark all ads" in the upper left corner of the page, scroll down and mark the desired item in the drop-down list.

The "Edit" and "Apply" buttons will allow you to replace not only the text and title itself, but also the keys and contacts. By clicking "Edit ad texts", you will be able to adjust only the content of the ad block and additional links.



When editing ads in the interface, it is useful to know about the capabilities of the "Group Edits" item. It allows you to select a single link or add additional ones.

However, the two central points are of the greatest interest. Thanks to them, you can replace part of the link or ad text with one move. They are indispensable when you need to enter new information during the advertising campaign or adjust the target address labels.

The editing process is similar to similar actions in MS Word: at the top we insert the piece that needs to be replaced, at the bottom – the new text.

Changing a campaign via Excel
Another option to edit a campaign is using Microsoft Excel. To do this, select the item "Campaign Management Using Excel" under the full list of campaigns, and four items will appear inside: "Unload", "Load from xls", "History", "Load from csv".

The first tab allows you to place all the ads of the selected campaign in a separate file. To prevent changes by anyone else, a temporary editing ban is used. By checking the "Do not upload archived ads" box, you will save yourself from having to waste time working with irrelevant ads.

Setting up a campaign in Yandex Direct

Changes can be made in any way convenient for you, using the available Excel tools. We believe that the optimal method is editing rates according to a given formula, as well as working with large volumes of data: this way you will avoid slowdowns that can interfere with the main interface.

Once you have finished making changes, go to the "Load from xls" tab and load the required table. In it, you can adjust the display region for all ads at once and create a new campaign. This method is ideal for separating campaigns with different bids.